The Next Five Years
Q & A with Jack Macko Question: Where do you see your practice in five years? What kind of growth do you see Arke experiencing (both from a revenue and employee perspective)? What will the focus...
View ArticleTop 3 Marketing Technology Client Needs
As 2013 is coming to a close (is it really December already?!), this is an excellent time for reflection. Each year as we grow and change, we really try to do a little bit better job of practicing what...
View ArticleTo Migrate or Not to Migrate
The technologies in the marketing technology space today are not easy to switch between. For example, let’s say I’m on Plumtree CMS and I want to migrate to Sitecore, with the goal of keeping most of...
View ArticleLaunching a Website
January was awesome! We saw one of our largest client website projects for 2013 go live. To see the live site is fantastic, especially considering the overall effort was nearly a year in elapsed time...
View ArticleTop KPIs Service Organizations Should Use For Client Work
I was recently tasked with making a list of a few excellent KPIs that should be used for service organizations. There are so many good ones and so many things to measure! I couldn’t keep the list to 3...
View ArticleTop 4 Internal KPIs Service Organizations Should Use
I recently shared an article, Top KPIs Service Organizations Should Use For Client Work that talks about how to measure and manage your client based projects. While thinking about great KPIs, I jotted...
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